February 21, 2012 Leave a comment
Most of us have seen it now. Last week, Microsoft officially revealed the new Windows brand with its Windows 8 logo. Blog surfing for responses from people around the web, I’ve generally agreed with the consensus. Overall, everyone agrees that it’s a very clean, simple logo design that very effectively reflects what they’re doing in their new Metro Style UI with Windows 8.
Then, I came across this article from The Verge (one my favorite tech blogs), and they suggested that Microsoft “really missed an opportunity” to capitalize on its previous brand – carrying the most recognizable part of it, the waving flag, through in the new logo. Usually, I’d be the first guy to argue in agreement with that point. When creating a new brand, one of the first questions I typically ask is, ”How recognizable and established is the comapany and their current brand?” And if the answer is “very recognizable and/or established,” I work pretty hard to creatively evolve their current brand into something new and fresh without losing the core of the old identity.
This time, I beg to differ. In fact, I’d say Windows needed to dump the waving flag like a bad habit. Read more of this post