Video Editing on the Go: Good or Bad?

The expanding market of consumer and pro-sumer products is making video editing more accessible. Everyone with an iPad, iPhone, DSLR, and laptop can do it. The popularity of viral video and higher quality home video has been pushing this market for a while now.

The smartphone and tablet markets are growing at alarming rates, as are the app markets. There are several video editing apps available today on the market, including iMovie and Avid Studio (released 2/3/12). If you are shooting most of your videos on your phone or tablet, then these apps make it super easy to edit together a good home or viral video.

There are pros and cons to these apps in the video production industry.

CES 2012 Recap: On the horizon for video

The Consumer Electronics Show (CES) is one of the largest annual technology “release parties.”  Thousands of tech companies and a whole host of celebrities (including Will.i.am., Ryan Seacrest, Justin Timberlake and Justin Beiber…just to name a few) are all a part of featuring new electronics from phones to robots – both in concept and in actual coming-to-market form.

There were many BIG announcements for video this year – both for video creation and for viewing video.  Most notably amongst them were the following cameras and TVs:

Creating a Mobile Marketing Strategy | Step One: Identifying if you need one

As 2012 begins, the mobile industry continues to grow and mature. Companies are just now beginning to understand the capabilities of these super computers in our pockets as the entertainment sections of the App Stores are giving way to corporate applications. Yet for most small businesses that are still working out the kinks in their social media campaigns, they haven’t even started to think about their mobile presence. The prevailing logic is that they don’t have an App that can bring value to their customers and modern mobile browsers do a pretty good job of displaying their website that was meant for the desktop so mission accomplished, right? 

The other day at Prizm, we were doing some research

Merry Christmas from Prizm!

If you haven’t already seen our Holiday EVM (Electronic Video Message), catch all of the marshmallow-y, hot cocoa-y, Christmas Carol-y goodness here.

Wish you’d received this in your inbox? Email your contact information to marketing@prizmproductions.com to receive future videos like this one.

The Browser Wars

To the average consumer, the differences between browsers have become marginal.  Historically, most of you used whatever Microsoft gave you because you really didn’t have a particular need to switch to something else.  But this has changed dramatically in the last couple years.  People have awoken to the fact that their web browsing experience can be faster, lighter and cleaner.  Now more than ever, the browsers are fighting for a bigger piece of the usage pie.   The graph below shows Worldwide Usage from Nov ’09 to Nov ’11 according to StatCounter.  With the rise of Chrome, IE has gone from nearly 57% to 40%.  Firefox (25.56%) and Chrome (25.31%) are in a dead heat for 2nd place.

Windows 8: the TOUGH transition from click to touch

Yesterday, Microsoft made their biggest and most formal announcement on Windows 8. You can watch some, or all (if you’ve got nothing to do), of their massively long BUILD developer conference keynote here.  Windows 8 is easily the biggest paradigm shift from any previous OS since the desktop w/ icons was made popular in the late 1980′s and early 90′s.  And because of how Apple and Google have completely changed the needs and expectations of consumers today, it is a desperately needed reinvention of Windows.

Mobile Apps vs. Mobile Sites

One of the first and toughest questions any business wanting to have a mobile presence asks is “Do I create a mobile app or a mobile site for my business?”  If you can afford to do both – great!  If not, then let me offer few reasons as to why I think mobile sites are the way to go (right now.)

Twitter to add photos and video

On Wednesday, Shaquille O’Neal announced his retirement from the NBA through a vlog blasted via tweet. He used Tout, a third-party service which enables users to share video on Twitter since the latter’s format doesn’t support photos or video.

Until now, that is.

Mobile Video is Booming, According to Nielsen

The Nielsen Ratings, commonly remembered as the studies which analyze what people watch on television, have uncovered a startling reality concerning mobile video. A study of quarters three and four of 2010 found that the number of Americans watching mobile video has risen to 25 million people, a huge jump compared to the statistics from 2009.

Vimeo gets an iPhone app

Hey, remember when we told you we are on Vimeo? Well, they just got an iPhone app!

What does that mean for you?