Google Fiber “status update” for Kansas City

Patrick Pichette, Google's chief financial officer

For the last 10 years, I’ve been personally following the progress of fiber connectivity.  I first started to hear about the “miraculously fast” bandwith of fiber-optic cable in the summer of 2001 – said to offer up to 100 times the fastest DSL/Cable connection available today.  But, to my dismay, the market has seen almost zero progress on this front over that time (except for maybe network infrastructure development to “prepare the way” of an eventual fiber offering.)  I thought by now the internet would be a completely different animal.  A place where websites, movies/TV and games would all be a seamless fully interactive experience.  But, even though the technology is here, it simply hasn’t happened.

Well, in July of last year, Google elected to use Kansas City, MO and Kansas City, KS as testing grounds for building a real-working Fiber connection service!  

Efficiencies at the Max!

Efficiencies are at the core of profitable businesses, so why would video production be any different?

From concept to completion, we strive to cut our workflow time constantly without cutting quality or customer experience. This gives us the chance to dramatically cut costs to our clients while reducing internal losses.

Technology is rapidly changing as everyone knows, but as this change happens, so does our workflow. Since 2007, our workload has more than quadrupled with the popularity of online video. So, we have had a lot more work to do in less time.

As new codecs, software, and computer technology came about, we were able to change the standards in which we work in, saving time and money.

Final Cut Pro X came out last year and we had a decision to make.

Customer Service: Less is Not More

I was reading an article posted on Techdirt about the SOPA/PIPA legislation that was just recently shelved. The article, which can be found here, is about how the gaming companies are supporting the bill even though the gamers (according to the article) are not. To sum it up, one gamer sent a letter to SEGA asking them to oppose the legislation and got the following in response:

“Generally these issues are caused by bad installs or junk data that’s stuck in the system memory. The first suggestion would be to perform a hard reset on the device. It’s best to attempt this any time you experience performance problems with your device or have an app crash. If it doesn’t work, its suggested that you uninstall the app, perform a hard reset, reinstall and then perform one more hard reset before launching the game.

“If you’re problems continue, please let us know.”

Now if you’re like me, your response upon reading this was “that’s about as expected from a big corporation.”

Wait, what?

Why is that

Success in a Foundation Campaign

Prizm is honored to have been a partner with Indiana State University Foundation during its $85 million campaign.  The campaign was the first comprehensive campaign in the school’s 160 year history.  Prizm was engaged to elevate the brand, showcase the March On! Moments through video storytelling, and design both a live event experience and an online presence.

We are so proud of Indiana State and are honored to have them as a client. Read more about their campaign’s success here.