Creating a Mobile Marketing Strategy | Step One: Identifying if you need one

As 2012 begins, the mobile industry continues to grow and mature. Companies are just now beginning to understand the capabilities of these super computers in our pockets as the entertainment sections of the App Stores are giving way to corporate applications. Yet for most small businesses that are still working out the kinks in their social media campaigns, they haven’t even started to think about their mobile presence. The prevailing logic is that they don’t have an App that can bring value to their customers and modern mobile browsers do a pretty good job of displaying their website that was meant for the desktop so mission accomplished, right? 

The other day at Prizm, we were doing some research

The Browser Wars

To the average consumer, the differences between browsers have become marginal.  Historically, most of you used whatever Microsoft gave you because you really didn’t have a particular need to switch to something else.  But this has changed dramatically in the last couple years.  People have awoken to the fact that their web browsing experience can be faster, lighter and cleaner.  Now more than ever, the browsers are fighting for a bigger piece of the usage pie.   The graph below shows Worldwide Usage from Nov ’09 to Nov ’11 according to StatCounter.  With the rise of Chrome, IE has gone from nearly 57% to 40%.  Firefox (25.56%) and Chrome (25.31%) are in a dead heat for 2nd place.

Mobile Apps vs. Mobile Sites

One of the first and toughest questions any business wanting to have a mobile presence asks is “Do I create a mobile app or a mobile site for my business?”  If you can afford to do both – great!  If not, then let me offer few reasons as to why I think mobile sites are the way to go (right now.)

Video is a Large Part of Google+

Last week, Google introduced its latest attempt at social networking with Google+, a direct competitor to Facebook. Bloggers and tech geeks everywhere are quick to draw parallels and note plenty of differences between the two. Our own Creative Director, Doug Johnston, scored an invitation and has since been testing the waters.

One of our favorite differences (which may be a short-lived differentiator, according to this announcement by Facebook) is Hangouts, or group video chat.

Final Cut Pro X – Wired or Fired? (part 1)

As a follow up to my previous blog about the release of Final Cut Pro X, I am exploring the pros and cons of this new app.

The release of FCPX was last week, and it already received very mixed reviews across the editing community. According to the Apple app store, it has already received 153 one star ratings and 116 five star ratings. This makes me very skeptical about the purchase for our company.

Twitter to add photos and video

On Wednesday, Shaquille O’Neal announced his retirement from the NBA through a vlog blasted via tweet. He used Tout, a third-party service which enables users to share video on Twitter since the latter’s format doesn’t support photos or video.

Until now, that is.

Mobile Video is Booming, According to Nielsen

The Nielsen Ratings, commonly remembered as the studies which analyze what people watch on television, have uncovered a startling reality concerning mobile video. A study of quarters three and four of 2010 found that the number of Americans watching mobile video has risen to 25 million people, a huge jump compared to the statistics from 2009.

Vimeo gets an iPhone app

Hey, remember when we told you we are on Vimeo? Well, they just got an iPhone app!

What does that mean for you?