A Blog by Prizm
May 5, 2011 Leave a comment
My husband and I have always been sticklers for doing research before making any kind of major purchase. From cars to appliances to electronics, it is important to know that you will be getting the most for your money before committing to spending it. While it hasn’t been that long ago that we had to go to our local library to peruse the latest copies of Consumer Reports for information, now one has to go only as far as the closest computer with an internet connection to learn everything pertinent to making an informed buying decision.
A while back, I thought I had done my due diligence before making a major purchase – so much that even Dave Ramsey would have been proud! I actually spent 4 months doing research in my spare time, before making the final choice, which was based on my research. Here’s where it gets interesting: I have had quite a lot of trouble with this product, even though everything I read raved about the item in question. Did I get a “lemon”? Or was all of my research bogus? What did I do wrong?!
I continued to contemplate these questions, until it finally occurred to me that every time I did a new search for information, I always used “reviews” in my search. So, I decided to try an experiment. Read more of this post
March 24, 2011 Leave a comment
Can’t think of how your business can use a QR Code? Refer to our previous post and check out this article, which gives you 50 — “Count ‘Em, 50!” — ideas:
50 Creative Uses of QR Codes in Marketing & Communications by Flyte
Our personal faves: Read more of this post
March 7, 2011 1 Comment
Question: What’s black, white, and read all over?
Answer: A QR Code!
What is it?
You might recognize it if you’ve ever done any work with tracking commercial products. A QR (Quick Response) Code is a barcode that is now surfacing as a marketing tool in the United States Read more of this post
July 28, 2008 Leave a comment
A lot of folks ask us, what is media convergence? The best way to describe media convergence and how Prizm employs it is as follows: Media convergence combines traditional media and online media to provide multiple outlets to reach a target demographic. Media convergence provides not only return on presence with traditional media but also return on investment (ROI) with online media.
Traditional Media (TV, radio, newspaper, billboard) doesn’t measure the actual eyeball, but rather impressions. Nielsen Ratings says we think this many people saw your program or commercial but in reality, they don’t know whether you fell asleep or fed the dog. We consider this a “return on presence” investment.
On the other hand, Online Media (web, email, social media) can measure the eyeball. We call this “return on investment”.
I’m sure many of you are saying, wait a minute, we’ve been measuring our ROI on traditional media for years. Yes, but you’ve actually been measuring your return on investment on what was available to measure. Now’s there’s more opportunity.
For nearly a decade, the maturity curves of media have been shifting. As we have studied this fact, we also understood that media convergence would provide the client the best of both worlds. Presence is still important as television has the ability to communicate to the masses, even though we don’t exactly know to whom. On the other hand, we can now talk to an “audience of one” with the ability to reach many online.
With Media Convergence, the power is now in our clients’ hands. If you are going to create a Media Site(tm) to build B2B or B2C relationships with your audience, you might also want to think about other communication styles such as EVM Mail(tm) – video email – or commercial television. If you strategize your goals in advance of shooting one element of communication, you can impact your budget and consistency in communication three-fold.
